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About the Founders

Filed under : About Us, Our Story

Carolina Pichardo and Mary Targia exemplify what being a Young Urban Mom is all about!

Carolina Pichardo YUMCarolina Pichardo is a proud YUM to her beautiful, energetic daughter, Lyanna (a.k.a. Lulu). She’s worked as an editor and writer for several top national companies, such as Tea & Coffee Trade JournalWorking Mother Magazine and,, and as a parenting columnist for her local newspapers, The Manhattan Times and Bronx Free Press. Due to her community work and blogging skills, Carolina was named Woman of Distinction of 2012 by the Manhattan Times and Bronx Free Press, and selected as a Top Bloguera 2012 by Latinos in Social Media (LATISM). She has a Bachelor’s Degree in Communications from New York University. When she isn’t writing or reading, Carolina could be found playing in the park with her daughter, hula-hooping, or catching up on her tweets. She lives (true YUM-style) in the loudness that is Manhattan, New York with her daughter, dog and two turtles, and babydaddy, Luis.

Contact: / @c_pichardo

Mary Targia YUMMary Targia is a dedicated YUM to her vivacious 10-year-old daughter, Briari, and 2-year-old son, Alonso. When she isn’t on mommy duty and between mommy meltdowns, she moonlights as a digital marketing consultant for her self-owned company, MT Digital Inc., which she recently started after working on Madison Avenue for several years. She enjoys pretty much everything, but doesn’t get much time to indulge in the two minutes of spare time that she gets each day. But she wouldn’t have it any other way.  Mary resides in the good ol’ city of Staten Island with her daughter, son, and husband, Edward.

Contact: / @marytheYUMama

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