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About the Founders

Carolina Pichardo and Mary Targia exemplify what being a Young Urban Mom is all about! Carolina Pichardo is a proud YUM to her beautiful, energetic daughter, Lyanna (a.k.a. Lulu). She’s worked as an editor and writer for several top national companies, such as Tea & Coffee Trade Journal, Working Mother Magazine and,, and as a parenting columnist for her local newspapers, The Manhattan Times and Bronx